They promised to boost women’s confidence by providing a flattering and stylish solution to the dreaded visible panty line, or VPL.
But it seems Brazilian-cut knickers have also helped put a spring in the step of Marks & Spencer bosses.
Sales of the underwear have soared by 64 per cent in a year, with 500,000 pairs snapped up since the store introduced a three-for-£10 offer three months ago.
Blooming popular: The Brazilian-style underwear is more comfortable than a thong
Designed to avoid creating lumps and bumps under clingy summer dresses and fitted trousers, the knickers are cut high on the leg, making legs appear longer.
And it was revealed yesterday that their popularity with shoppers has helped drive the chain to a robust trading performance against the background of a struggling High Street.
Sales boost: Victoria's Secret model Ana Beatriz Barros starred in the M&S underwear campaign last year
But it seems Brazilian-cut knickers have also helped put a spring in the step of Marks & Spencer bosses.
Sales of the underwear have soared by 64 per cent in a year, with 500,000 pairs snapped up since the store introduced a three-for-£10 offer three months ago.
Blooming popular: The Brazilian-style underwear is more comfortable than a thong
Designed to avoid creating lumps and bumps under clingy summer dresses and fitted trousers, the knickers are cut high on the leg, making legs appear longer.
And it was revealed yesterday that their popularity with shoppers has helped drive the chain to a robust trading performance against the background of a struggling High Street.
Sales boost: Victoria's Secret model Ana Beatriz Barros starred in the M&S underwear campaign last year
